1. They want an authentic local experience

Travelers these days are seeking an authentic experience whilst travelling. That is why they travel. They do not want to be “hoarded off” onto another tour bus or brought to another tourist joint for a meal. Instead, they too want to go where the locals go, immersing themselves fully to experience and learn about a new culture.

2. They want to learn new things

Tourists today are more likely to seek out educational and cultural experiences. Once retired, they seek out “serious leisure”, may it be in cultivating a hobby or joining a volunteering organisation to enhance their lives. What they really want is to be intellectually stimulated, which is why an experienced and well-trained guide is necessary to attract them to your stay & tours.

3. They want adventure

There are two types of Tourists – the “old at heart” and the “young at heart”. While the former group prefer slower paced experiences, the latter are actively seeking out adventure and sometimes push themselves to their physical limits as a form of self-discovery.

The key to organizing an ideal adventure tour or activity for them is by creating adventure in a controlled environment. Your travelers want to know that they can experience new adventures while being safe. Some precautions usually taken by companies includes ensuring that travelers meet a certain level of health and fitness by having them fill out a simple questionnaire.

Another thing you can do is to inform your customers about the sort of “rugged” adventure they would be going on.

4. Use “Traditional” social media avenues to reach them

Despite being over 50 years old, this market is spurring the growth of social media. The key is to find out which platforms they’re on and engage with them there. Many marketing experts agree that the “traditional” social media platforms such as Facebook and Twitter are where you will find a majority of them.

5. Don’t forget about the rest of the world wide web too!

A lot of their decisions are also based on searches through search engines and recommendations from others, may it be on peer review sites or from friends and family. So yes, that means your website is pretty important in attracting customers from this segment to your tours.

6. They are active not passive tourists

By this point, you should have concluded that these are very active travelers, with an emphasis on what they can learn and do while on their trips. This is important when you market your tours to them.

Focus on the different activities they’ll be able to engage in and the unique experiences they’ll gain from it. Craft out content and messages that speak to them in this way.

7. Do not underestimate the value of travel agents

Some are budget conscious but they aren’t deterred by paying that little bit more if they are convinced that it will make the trip that much more memorable. Work to make sure that your tour or activity is their preferred choice. Partner up with travel agents, allow them to book your trips for their customers and give them the commission they deserve. Everybody wins.

8. They are more likely to take their children and grandchildren on their next trip too.

Imagine planning a trip for your whole family, it sounds like a nightmare. This is probably why they’re likely to use a travel agent to organise their next holiday. For tour and activity operators, you will need to make sure that your activities appeal to at least two different generations. If all else fails, make sure there’s good ol’ WiFi to keep everyone satisfied.

9. You need to be a considerate Tour and Activity operator

This is probably the most important point when it comes to attracting them onto your tours and activities. It is difficult to highlight exact guidelines for this point so I’ll just give you a few examples to give you a better understanding of what I mean: Your guides should be aware of the various physical capacities of your customers, and perhaps schedule in a few breaks during that 5 hour hike.

Having prior knowledge about your customers’ dietary requirements usually leaves a better impression. Some first-aid knowledge is probably useful as well.

Get a better idea of who your target audience is.

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The Cornerstone


Isaiah 28:16-17

So this is what the Sovereign Lord says: “See, I lay a stone in Zion, a tested stone, a precious cornerstone for a sure foundation;

He was not in the race when it began; they were all miles ahead of him. And then the movement began, silently though. “When we can no longer change a situation, we are challenged to change ourselves.” The first was when he secured admission for studies overseas. All were astounded. None expected this of him. On completing his education while all waited in the queue, he went out in the sun and secured his own, and moved higher by sheer hard work.
Three years later walked in with the girl he would want to spend the rest of his years.
Three years later to them was born a girl, and now
Three years later he has given them a roof, a place we all call home.

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GOSPEL according to Luke 12:13 – 21


Yesterday’s Gospel has many interpretations.. Find yours
Someone in the crowd said to Jesus,
“Teacher, tell my brother to share the inheritance with me.”
He replied to him, “Friend, who appointed me as your judge and arbitrator?”
Then he said to the crowd, “Take care to guard against all greed, for though one may be rich, one’s life does not consist of possessions.”

Then he told them a parable.    luke 12
“There was a rich man whose land produced a bountiful harvest.
He asked himself, ‘What shall I do, for I do not have space to store my harvest?’
And he said, ‘This is what I shall do: I shall tear down my barns and build larger ones.
There I shall store all my grain and other goods and I shall say to myself, “Now as for you,
you have so many good things stored up for many years, rest, eat, drink, be merry!”’
But God said to him,
‘You fool, this night your life will be demanded of you; and the things you have prepared, to whom will they belong?’
Thus will it be for all who store up treasure for themselves but are not rich in what matters to God.”

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Gospel, Luke 9:51-62


He was all of 16 when he decided, once he completed his work life cycle, would think of ways to give back.

Now it happened that as the time drew near for him to be taken up, he resolutely turned his face towards Jerusalem and sent messengers ahead of him. These set out, and they went into a Samaritan village to make preparations for him, but the people would not receive him because he was making for Jerusalem. Today he was over the hill and remembered the pledge he made to himself.

Seeing this, the disciples  James and John said,

‘Lord, do you want us to call down fire from heaven to burn them up?’ But he turned and rebuked them, and they went on to another village.

He got his dream venture afloat, but there were areas  beyond him and requested for help, but met with regret. As they traveled along they met a man on the road who said to him, ‘I will follow you wherever you go.’ No Time was the response he got from the first. Jesus answered, ‘Foxes have holes and the birds of the air have nests, but the Son of man has nowhere to lay his head.’ Too many commitments said another, Another to whom he said, ‘Follow me,’ replied, ‘Let me go and bury my father first.’ But he answered, ‘Leave the dead to bury their dead; your duty is to go and spread the news of the kingdom of God.’ Another said, ‘I will follow you, sir, but first let me go and say good — bye to my people at home.’ How much will you pay me asked the third?
A week later they met at the local prayer hall. It was a coincidence to hear the Gospel of the day Jesus said to him, ‘Once the hand is laid on the plough, no one who looks back is fit for the kingdom of God.’ 

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Who are we ?


Gospel: Luke 9:18-24

Jesus warns that he will be rejected, and his fate will be shared by his followers

Once when Jesus was praying alone, with only the disciples near him, he asked them, “Who do the crowds say that I am?” They answered, “John the Baptist; but others, Elijah; and still others, that one of the ancient prophets has arisen.” He said to them, “But who do you say that I am?” Peter answered, “The Messiah of God.”
He sternly ordered and commanded them not to tell anyone, saying, “The Son of Man must undergo great suffering, and be rejected by the elders, chief priests, and scribes, and be killed, and on the third day be raised.”
Then he said to them all, “If any want to become my followers, let them deny themselves and take up their cross daily and follow me. For those who want to save their life will lose it, and those who lose their life for my sake will save it.
The above passage raises a few important questions, answers of which we must seek within.
1. Who do people think we are ?          wrv
2. To attain Salvation we need to daily take up our crosses willingly
and 
follow his words.
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It is Finished….


It was summer of 29, when he walked in.
The garden at Gethsemane located on a slope of the Mount of Olives just across the Kidron Valley from Jerusalem. Jesus frequently went to Gethsemane with His disciples to pray (John 18:2). A Ten year walk down the aisle, and now views differed on almost every subject. The most famous events at Gethsemane occurred on the night before His crucifixion when Jesus was betrayed. Frantic bouts of hysterics had driven him up the wall. As the evening began, after Jesus and His disciples had celebrated the Passover, they came to the garden. Being at the receiving end of threats was never his forte. At some point, Jesus took three of them—Peter, James and John— to a place separated from the rest. He knew he could no longer continue this way. Here Jesus asked them to watch with Him and pray so they would not fall into temptation (Matthew 26:41), but they fell asleep. She was unyielding. Twice, Jesus had to wake them and remind them to pray so that they would not fall into temptation. A life they had to build together was all shattered. This was especially poignant because Peter did indeed fall into temptation later that very night when three times he denied even knowing Jesus. The lease had expired. Jesus moved a little way from the three men to pray, and twice He asked His Father to remove the cup of wrath he was about to drink. It was this day they chose to separate as he walked homewards. But each time submitted to the Father’s will. He left his heart behind as he arrived and burst into tears. He was “exceedingly sorrowful unto death,” but God sent an angel from heaven to strengthen Him (Luke 22:43). He could not accept this.  The intense anguish and sorrow Jesus felt was certainly understandable. He sat and wept like a child. Being God, Christ knew “all that was going to happen to Him” (John 18:4). He knew in painstaking detail the events that were to follow soon after He was betrayed by one of His very own disciples. Never had a scene like this been witnessed before. He knew that many who had hailed Him as the Messiah only days earlier would now be screaming for His crucifixion (Luke 23:23). He was the strong one. He knew He would be flogged nearly to the point of death before they pounded the metal spikes into His flesh.  It was miserable to watch him break down. So they took Jesus, and he went out, bearing his own cross, to the place called the ‘place of a skull’ (John 19:17) His mother arrived. No sooner had Jesus risen from his first fall, than he meets his Mother, standing by the wayside. She was dumbstruck. With immense love, Mary looks at Jesus and their eyes meet. Never knew what hit her too. Mary’s soul is steeped in bitter grief. Why us! She exclaimed. Crucifixion was considered to be the most painful and torturous method of execution ever devised. Raj told her it would soon be alright. It could be a fit of anger that ignited this. “Eloi, Eloi, lama sabachthani?”—“My God, my God, why have you forsaken me?” ( Matthew 27:46). She refused to take his calls and he knew he had no role in it. He kept on sending her messages on forgiveness and reconciliation. The spiritual pain of this feeling of abandonment no doubt greatly exceeded the intense physical pain the Lord endured on our behalf. And finally the day they feared arrived. They were called for the final reconciliation. And as they broke bread together he knew it was All Over. Jesus knowing that all had been accomplished and to fulfil scripture said, “I Thirst” A jar full of sour wine was standing there; so they put a sponge full of the sour wine upon a branch of hyssop and brought it up to His mouth. Therefore when Jesus had received the sour wine, he said, “It is finished.” He bowed his head and gave up his spirit. (John 19:30)

finished

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as they walked out of the kitchen



It was a day of Merriment. It was the 4th of January 2014.
The guests had all arrived before the party began.
Music was in full blast, as the lady conductor held every one to the floor. All danced as if there was no tomorrow, until the clock struck twelve. The time had arrived for the guests to fly back to places they came from.
Tired, they arrived home and slept through the night.
It was a 6 month long sleep, before they set foot in the kitchen.
Both were reared with a soft touch.
Now they had to warm up to get the kitchen fires burning.
Inadvertently both cut their fingers as they went through the process, and then the troubles began……….
Whose blood was more red. Mine or Yours was the argument.
In the redness of things, they forgot why they had entered the kitchen. They kept the debate alive till they bled themselves dry, and gradually both decided to stay away from the kitchen not knowing that the fireplace was where the warmth lay.
As they stood out in the open,
they reminisced their school days.
How full of Love and Life they were, not burdened with the daily chores, only to lead a carefree life.
They yearned for life, without the encumbrances.

How could the Hall be warm, if the kitchen was cold.
It’s nearing sunset, as darkness descends.

Will they agree to set aside their bloodlines and get into the kitchen together…..


“Will tomorrow see a new Dawn in their lives.”  

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Who is my Neighbour


It was the 9th of December 1979. The Mass had ended and the Silver Jubilee celebrations of the Parish Priest was in progress, as he trudged home.
In the Gospel of Luke, the parable is introduced by a question, known as the Great Commandment: Behold a certain lawyer stood up and tested him saying,
“Teacher, What shall I do to inherit Eternal Life ?” 

No sooner had he relaxed with the Sunday Times, his Grandma, asked him to fetch a Priest. “Can you Not see your Mother breathing her Last.”
He said to him, “What is written in the Law? How do you read it?” 

He rushed in a frenzy, running through the by-lanes, barefoot, half clothed.
He answered, “You shall Love the Lord your God with all your heart, with all your soul, with all your strength, with all your mind, [ Deuteronomy 6:5]; and your neighbour as yourself. [Leviticus 19:18]

It was when he got to the church, it dawned on him, that all were at the celebrations.
He said to him, “You have answered correctly. Do this, and you will live.”

The church doors were open as he stood there and wept. How helpless and lonely he felt.
But he, desiring to justify himself, asked Jesus,”Who is my neighbour ?” – Luke 10:25-29 

That was when an old friend, a discard of society walked up to him, and wanted to know the reason he was weeping.
Jesus replies with a story:         gs
Jesus answered, “A certain man was going down, from Jerusalem to Jericho, and he fell among robbers, who both stripped him and beat him, and departed, leaving him half dead. 

Francis, he cried, ” My mother is dying and I need a Priest for the Final Blessing.”
By chance a certain priest was going down that way.When he saw him he passed by on the other side. 

I ran up the building, and met Fr X, who said the place where I lived was under the care of Fr Y.
In the same way a Levite also, when he came to the place, and saw him, passed by on the other side.

I then met another priest, who had to rush for house celebrations as a guest. That’s why I am crying. He said you go up to the celebrations, and you will find someone to help.
But a certain Samaritan, as he travelled, came where he was.

Taking courage he climbed the Three floors, and stood at the gates of the Auditorium. It was then he made eye contact with Dr Joyce. She saw him in a dishevelled state and wanted to know why. He cried Dr, my mother is dying, and I cannot find a priest. Doesn’t matter she said I will come. Your mother needs me.
When he saw him, he was moved with compassion, came to him, and bound up his wounds, pouring on oil and wine. He set him on his own animal, and brought him to an Inn, and took care of him. 

Hardly she stepped out of the Auditorium, a dozen others of the Hi-Fly society followed her. On the way down he ran into the same priest. Hey Doc, “Party Over” he exclaimed. “No, she shot back. His mother is critical, and needs me.”
On the next day, when he departed, he took out Two Denarii, and gave them to the Host, and said to him, “Take care of him. Whatever you spend beyond that, I will repay you when I return.

No sooner had she said this he ran down before her, and rushed to the house. When the Dr got home, his mother was declared dead. The priest tapped his shoulder and said, “Thank God I got on time. I blessed her.”
“Now which of these Three do you think seemed to be a neighbour to him who fell among the robbers?”
He said, “He who showed Mercy on him.

“Then Jesus said to him, “Go and Do likewise.”

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A Life long……….. journey



He sat forlorn this day.
Seated besides him were his pets.
The rest had gone about their daily chores.
He never wanted it to happen this way.
But destiny had other plans for him.
He understood,
in life there are ‘No Conclusions‘, just ‘Experiences‘.
If he has learnt from these experiences, he knew it was time to move on to a higher plane………

to be continued as his life unfolds   

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Thirty Pieces of Silver


She was the second in the family of five. She left home and hearth in search of a better life. What could be better than being an old man’s darling, rather than a young man’s slave. She agreed to be his live in partner for her 30 pieces of silver.

Judas Agrees to Betray Jesus  (Matthew 26:14-16)  Then one of the Twelve—the one called Judas Iscariot—went to the  30chief priests  and asked, “What are you willing to give me if I deliver him over to you?” So they counted out for him thirty pieces of silver.  From then on Judas watched for an opportunity to hand him over.  

While he lived, he was the patriarch of his tribe, and no one dared challenge his mistress. Unfortunately for her, he fell ill and died soon after. Now she was left to fend on her own with her kids. She returned to her home town, renounced the life she led until then and in repentance drew herself more to prayer. Then she received a legal notice which mentioned of his will. He had bestowed a share of his wealth to her. But she had to lead a life in the faith he held.  She willed it and changed her name and that of her kids to his, to prove she was of his faith. Now  the struggle began. She thought it was all ready for her, and she could live a life of luxury.

Matthew 27:3 Then when Judas, who had betrayed him, saw that he had been condemned, he felt remorse and returned the thirty pieces of silver to the chief priests and elders saying, “I have sinned by betraying innocent blood.” But they said, “What is that to us? See to that yourself”……..

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